software built on the line,
not pitched at it.
What is MAGMA in Barcelona?
MAGMA is a hospitality IT & AI consultancy, run from a bar. We help independent bars, restaurants, and boutique hotels run better shifts through honest software.
Operators first, technologists second — the inverse of every other vendor in this space. Denis and I co-own a cocktail bar at Plaça de Santa Caterina; it's also our lab. Hire operators who code, not coders who read a book about hospitality.
The bar in El Born is the lab.
Every workflow, integration, and product we sell has been run there first — on live service, in front of paying guests, with a real team that will tell us, plainly, when something is bad.
Nothing leaves the lab until it has survived a full weekend on the floor. If a tool slows a bartender by three seconds per drink, we feel it that night and we fix it that week. Most vendors will never know what their software does to a Friday at 23:00. We do.
Products we built for our own venues — and the engagements in between.
runs your breakfast room without the manager standing in it. orders, allergens, room charges, dietary tags — one tablet on the pass.
pre-shift briefings the team will actually read. 86s, guest preferences, and reservations in one card per shift.
inventory that survives a real bar back. counts in pours and bottles, not spreadsheet decimals. closes itself.
we walk your service, watch the close, read the POS exports and the manager’s group chat. a short written report of what is costing you minutes and money.
choosing a POS, PMS, reservations or accounting stack from people who have used them under fire. we narrow, negotiate, and stay through go-live.
when nothing on the market fits, we build it. AI workflows, integrations between systems that refuse to talk, one screen that replaces three.
A discovery call.
thirty minutes. you tell us where the friction is. we tell you honestly whether we are the right people. sometimes we are not.
An audit, on-site or remote.
we spend time inside your operation. a weekend of service for a bar; a full check-in cycle for a hotel. we watch, we ask, we write.
A written proposal.
one document. what is broken, what we would do, what it would cost, what it would not. you decide. no retainers, no monthly creep.
Irakli
ten-plus years in hospitality and product. front office and accounting operations at marriott; four years behind the bar and on the schedule as bar manager. specs what the floor actually needs.
Denis
full-stack developer, AI practitioner, longtime IT specialist. builds the systems irakli specs and the floor breaks. usually in the back office, occasionally on the door.
"Thirty minutes. No deck. We'll tell you honestly whether we're the right people — sometimes we're not."