> cd ./work // product · platforms · what i built
I build platforms
in the seams.
Ten-plus years across fintech and B2B SaaS. The pattern: find the unloved surface where two systems meet, and rewrite it until both sides feel native.
// current
Hoop.Expert — head of product
B2B SaaS for hospitality — operations, revenue growth, and personnel management. I lead four product teams and roughly forty cross-functional people across multiple stacks. The work is moving Hoop from a single feature into a platform.
Head of ProductDec 2023 — presenthospitality saasb2b platform4 teams · ~40 people
From feature to platform.
Evolving Hoop from a single product into a platform spanning ops, guest spend, and upsells.
I helped move the company from a one-feature shape into a broader platform — focused on guest spend, upsells, and operational efficiency. We launched three new product offerings inside two years; one I built single-handedly using AI tooling (Claude, Cursor, v0). I also introduced a prioritisation framework for the support-dev team, which cut delivery time meaningfully.
+200%customer base & ARR · 2 yrs
+40%support-dev delivery speed
3new offerings shipped
// previously
ANNA MoneyDec 2018 — May 2023head of open bankingsmes & sole traderslondon
Open banking as a product, not a compliance project.
Built ANNA's Open Banking area from scratch — strategy, team, and delivery.
Shipped account aggregation in three months, which broadened the product's utility and lifted retention. Then payment initiation, which became more than half of initial top-ups into new ANNA accounts. Embedded onboarding into partner journeys, adding a clean distribution channel. The work was treating PSD2 like a UX problem, not a checkbox.
+5%retention
+30%first-week activation
+50%invoice settlement speed
+10%client acquisition
CombineJun 2016 — Nov 2018ceo & co-founderfintech for expatsbarcelona
A financial assistant for people who live between two countries.
Personalised expense forecasts and multi-account tracking across the EU.
Raised €200,000 in seed, got into Startupbootcamp, and built a product for the audience that every neo-bank was ignoring: people whose money lives in three places. Acquired more than ten thousand target users across seventeen geographies before we wound the company down. The lesson cost me three years, and was worth every one.
€200kseed raised
10k+target users
17geographies
Alfa-BankJun 2015 — Jun 2016product manager · smemoscow
A mobile app worth recommending.
Led the redesign of the SME mobile experience as an outstaff PM.
One of Europe's largest banks — thirty million personal clients, a million-and-a-half business — and an SME app that nobody talked about. Re-shaped the experience and the metric that mattered moved in the right direction: NPS from 42 to 80.
// earlier — for context
Product Manager
Aug 2014 — Jun 2015 · Modulbank, Moscow
led the first app-only SME banking service in eastern europe. helped the startup get acquired by the parent bank.
Project Manager
Sep 2013 — Aug 2014 · Mixcloud, London
managed advertising projects and banner allocation; improved ad performance via data work.
Ad agencies
2008 — 2012 · Moscow, RU
working as a project manager with brands like Philips, Samsung, Heineken, and Sochi2014 Olympics
Hospitality
2003 – 2008 · Samara, RU
before the product, a hotel desk during the night – from end-of-day audit to running the night shift by myself